As education marketing experts, we understand that overly promotional, sales-oriented marketing is long gone. The key to help your institution develop a relationship with your potential students and their guardians/parents is through captivating content fueled by storytelling. This is especially the case for Gen Z, as recent research shows that their average attention span has dropped to 8 seconds and the most effective way to captivate them and keep them engaged with your institution is through narrating the story and value of your brand. Besides this, content marketing coupled with solid SEO keyword incorporation can expand your institution’s academic profile and increase your reach.