Having a strong SEO strategy in place is cost effective and allows your website to rank higher â attracting quality leads and staying on top of the competition. With all the available institutions and courses, the race to rank first in Google is only going to get more intense. However, at Xcalibur Digital, we use a targeted SEO approach that stems from storytelling and quality content marketing such as customised blog content, infographics and data visualisations to appeal to your audience and drive traffic to your website.