Optimising your website and rendering it to become user–friendly may be challenging at times for academic institutions. However, it is very important as your website is the face of your institution, and acts as an information hub for your leads. Nevertheless, designing a functional website will make it easier for your audience to seamlessly navigate your website. It will also make it faster to convert your leads who are in a rush to find information about your programme.  Beyond just having a captivating design and a user-friendly interface, we combine innovative and tactical strategies to drive quality leads to your website and use storytelling throughout your website to create a more impactful experience.